From an Apartment to an Atelier

Mimora began in an apartment. The first workshop was an improvised setup inside an apartment in Timisoara, and for a long stretch it was the whole of the operation.

The equipment came before the brand. Our first purchases were made in 2024, before there was a name to put on anything. Brand work started in April 2025. Mimora was founded in the summer of that year. The first watch we ever made shipped on 18 June 2026.

Equipment first, then a name, then watches. That order matters. It meant the tools were chosen for the work we intended to do, not to match a brand already announced.

Working in an Apartment

An apartment sets its own limits. Bench space is finite. Machines share floor and power with the ordinary rooms around them. Tools are put away at the end of the day so the room can be a room again. Anything larger than the space has to wait its turn.

Those constraints were not an excuse to cut corners. They were a filter. A process earned its place only if it could be done well in the room we had, and everything else stayed on a list for later. The first collection, the Debut Collection, brought together three watches, Buena Vista, Springtide, and Voyager, released as one set.

A Dedicated Workshop

In June 2026, we moved into a dedicated workshop in Timisoara, tailored to Mimora's needs. It is the first space built around the work rather than borrowed from a home. The brand stays in the city where it began. The address changed; the standard did not.

The difference is not only floor area. The new space allows expansion. There is room in the atelier to add machines and to widen the bench without surrendering a room to do it. The list of processes that waited through the apartment years finally has somewhere to go.

Leaving the apartment was never about size for its own sake. It was about giving each step the room to be done properly and repeatedly, which is a different thing from doing it once.

Bringing the Work In-House

Some of that work is already ours. Dial pad printing, tampografie, is done in-house.

The new workshop lets us extend the same principle to larger machines. CNC machines for case making are being installed, so cases can be cut in-house. In-house hands production is being set up alongside them. Both are work in progress, and we would rather describe them accurately than early.

A case and a set of hands are among the most visible parts of a watch. Making them ourselves is a long-term commitment, and we are treating it as one. Bringing a step in-house puts the tolerances, the finish, and the timing of that step at our own bench. It is slower to arrive at and steadier once it does.

These are additions, not shortcuts. The aim has not changed since the apartment: the product comes first, and the company grows only as fast as the product allows. We would rather ship fewer watches made the way we intend than more made a way we do not.

A debut, not a launch.