Three watches, one collection: Buena Vista, Springtide, and Voyager, drawn one after another and shipped together from one bench in Timisoara. A debut, not a launch.
Mimora began in an improvised apartment workshop in Timisoara. In June 2026 we moved into a dedicated space, with CNC case making and in-house hands now being installed.
Three station clocks for Gara de Nord Timisoara, delivered and formally accepted on 30 June 2026. Double-faced, GPS-synchronized, our first movement designed from scratch.
Every Mimora watch closes with a butterfly push-button deployant clasp on a quick-release leather strap. How the clasp protects the leather, and how to choose S, M, L, or XL.
What a water resistance rating really measures, how splash differs from swim, and how to treat Buena Vista, Springtide, and Voyager around water.
The Buena Vista, Springtide, and Voyager run without a battery. A part-by-part look at how a Sellita automatic winds itself from the wrist, keeps time at 4 Hz, and restarts after it stops.
A per-model walkthrough for the Debut Collection: winding, setting the date and time, correcting the Springtide moon phase, and running the Voyager chronograph.
Three watches, developed in order: Buena Vista, then Springtide, then Voyager. A dress automatic, a moonphase, and a bicompax chronograph, each with its own Sellita caliber.
How Mimora began: first equipment bought in 2024, brand work started in April 2025, founded in the summer of 2025, and the first watch shipped on 18 June 2026.
A new home for product announcements, watchmaking articles, and care guides from the Mimora atelier.
